Over the span of two years, our marketing and communications team collaborated on this extensive project, driven by meticulous research and brand strategy. The comprehensive print and digital guidelines were created by myself and another designer, with valuable input from numerous team members and our art director. Here are a few pages from the 120 page identity guide.

The NYU Quarterly is a 40 page magazine sent out to prospective high school students, to give them a more in depth look at what NYU has to offer. It is meant to be informative yet dynamic and fun to read. 

I've included a limited selection of spreads I've designed for these publications over the years.

Logo ideas and mockups for the Grey Art Museum at New York University.

Mockups for a visual refresh for prospective student outreach materials. This involved integrating elements from the new NYU brand into the current visual campaign. This alignment brings them closer to the broader NYU brand identity. The mockups feature vibrant opening spreads, a distinctive profile spread, and an engaging interior layout.

Logo and flyer created for NYU Office of Sustainability. 2040 Now is an action oriented week in April dedicated to making NYU carbon neutral by 2040. The full campaign was co-created with one other designer.

Collaborated with a cross-departmental team of around 10 people, along with a renowned type foundry based in London, to develop NYU’s unique new typeface from scratch, NYU Perstare.

I created the type specimen sheet to be shared throughout the university.

Complete redesign of this piece. It is one of the first pieces NYU sends to prospective high school students. It is meant to show them what their lives could look like as an NYU student. 

The cover is a double sided wrapped poster. The outside consists of skyline views of New York, Shanghai and Abu Dhabi and the opposite site is composed of various street scenes in NYC, stitched together to look like one continuous shot.

The front and back covers are purple foil stamp and ink on a brown chipboard. I've included a couple spreads from this 40 page book.

I created the identity, branding, packaging and web site for this start up company and co-created the product (kids belts) and designed the acrylic, laser cut charms.

I co-created this photographer's logo and website (built in word press)

This was a custom designed folder for a new product they were launching. They needed a folder that could accommodate multiple brochures but still be interesting, sophisticated and functional.

The folder was printed black and embossed front and back.

This was a personal project. I created an all type poster series based off of three Quentin Tarantino movies. I created a triptych because his movies often involve a "Mexican standoff" whereby three people are pointing guns at one another, all in an impossible situation. I used character's names and dialogue from the movies to create all of the imagery and patterns.

I created this brochure system for S&P Capital IQ's marketing team. They have fairly strict branding guidelines, leaving a designer with one typeface, 5 colors and two graphic elements to work with.

In this case I was able to push the photography, showing city streets as energetic, dynamic hubs of business and commerce, as opposed to the static views one often sees in corporate imagery. This coupled with the slanted angles of the text boxes and the dotted lines also adds energy and forward motion.