The NYU Quarterly is a 40 page magazine sent out to prospective high school students, to give them a more in depth look at what NYU has to offer. It is meant to be informative yet dynamic and fun to read.
I've included a limited selection of spreads I've designed for these publications over the past three years.
Complete redesign of this piece. It is one of the first pieces NYU sends to prospective high school students. It is meant to show them what their lives could look like as an NYU student.
The cover is a double sided wrapped poster. The outside consists of skyline views of New York, Shanghai and Abu Dhabi and the opposite site is composed of various street scenes in NYC, stitched together to look like one continuous shot.
The front and back covers are purple foil stamp and ink on a brown chipboard. I've included a couple spreads from this 40 page book.
Hipstar Kids Branding, Packaging and Product Design
I created the identity, branding, packaging and web site for this start up company and co-created the product (kids belts) and designed the acrylic, laser cut charms.
Redesign for NYU Abu Dhabi
Our team was tasked with redesigning all of the NYU Abu Dhabi marketing and outreach pieces. We had to incorporate purple as the primary color with the deep yellow as the secondary. As a team we decided on some overall guiding design principles we would incorporate into each piece.
These spreads are from a couple publications I designed.
Identity and web design project
I co-created this photographer's logo and website (built in word press)
Randy is still photographer who was also looking to expand into cinematography.
This logo concept was based on having a singular focal point which is intrinsic to any type of photography but then to add in the layer of implied motion, speaking directly to his cinematography work as well.
Business card options
S&P Capital IQ PresCenter product launch material
This was a custom designed folder for a new product they were launching. They needed a folder that could accommodate multiple brochures but still be interesting, sophisticated and functional.
The folder was printed black and embossed front and back.
All Type Poster Series
This was a personal project. I created an all type poster series based off of three Quentin Tarantino movies. I created a triptych because his movies often involve a "Mexican standoff" whereby three people are pointing guns at one another, all in an impossible situation. I used character's names and dialogue from the movies to create all of the imagery and patterns.
Here are two similar concepts I was developing for NYU's Global Programs. They are both based off of the idea of using large type and simple, yet colorful and slightly abstract photography that helps illustrate the subject but also works to draw the viewer in through vibrant colors.
In the first two, the type interacts with the images and in the remaining concepts the bold, large type dominates.
Corporate brochure system
I created this brochure system for S&P Capital IQ's marketing team. They have fairly strict branding guidelines, leaving a designer with one typeface, 5 colors and two graphic elements to work with.
In this case I was able to push the photography, showing city streets as energetic, dynamic hubs of business and commerce, as opposed to the static views one often sees in corporate imagery. This coupled with the slanted angles of the text boxes and the dotted lines also adds energy and forward motion.