The NYU Admit Pack was awarded Silver in the 2025 CASE Circle of Excellence Awards in the category of Publications, Student Recruitment (Series or Package) for its innovative and impactful design and storytelling.​ 

As the lead designer, I worked with our art director, content team, studio/production manager, account manager and a senior designer to completely reimagine the admit pack experience. We wanted to create a tactile, multimedia experience that would help admitted students visualize themselves as part of the NYU community, across our global campuses. Recognized for its innovation, strategic use of student research, and measurable impact, this project transformed a traditionally administrative packet into a celebration of community and shareability.​

The redesign included custom-designed keepsakes, peer-written messages in each of the three local “pocket guide books”, tailored content for NYU’s campuses in New York, Abu Dhabi, and Shanghai, plus a QR code directing students to immediate online assets like an exclusive NYU playlist and phone screen backgrounds. I designed the full in-person and online experience.

The outcome? Widespread excitement and engagement on platforms like TikTok and Reddit, a strengthened student connection to their future campus, and a strategic boost to NYU’s global yield goals.

Over the course of two years, our marketing and communications team worked collaboratively on this comprehensive project, guided by thorough research and a strategic approach to branding. Together, we developed the university's first-ever unified visual system, designed for use across all levels of communication. The resulting print and digital guidelines were created by myself and a fellow designer, with invaluable contributions from our team and art director. Below are a few pages from the 120-page identity guide.

Created all marketing materials for the "How Many Roads: Bob Dylan and His Changing Times, 1961–1964" exhibit at NYU's Gallatin Galleries in Greenwich Village, from August 25 to October 15, 2025.

The exhibit included photos, videos, and documents about Dylan's early career, his rise in the Greenwich Village folk scene, and his involvement with Civil Rights and anti-war movements.

Collateral included window displays, posters, bookmarks, and social media content. All photos and some of the creative elements were provided by the Bob Dylan Center.

I oversee and contribute to the design of Meet NYU magazine, a 40-page quarterly publication distributed to prospective high school students. The magazine offers an in-depth look at what NYU has to offer, blending informative content with a dynamic and engaging design. I manage the entire production process, taking it from manuscript to final print. Last year, we rebranded the magazine to align more closely with the Meet NYU blog. I led the visual update, redesigning the masthead, table of contents, and the front and back matter to create a more cohesive look.

Below is a selection of spreads and covers I've designed for the magazine over the years.

Sew-Fly is a sewing/fashion career development and art enrichment program for tweens and teens.

Created a logo, business card and tote bag for this start-up.

Excited to watch them grow!

Logo, business card and website designed for Degree Wellness Assessments. They support individuals and communities in navigating the complexities of chemical health through accurate assessments and resources, fostering pathways to recovery and a life of wellness.

They wanted a logo that felt calm yet confident, and that could speak to b2b or directly to individuals in need of help. This was the option they chose.

Logo ideas and mockups for the Grey Art Museum at New York University.

This logo concept was created for a new theatre located in the recently constructed Paulson Center on the NYC campus. Designed to be versatile, the logo needed to effectively represent both in-house student-run productions and external productions. At the theatre’s request, this concept incorporates the organic shapes found in the patterned railings of the theatre itself, providing a visual connection to the space while ensuring adaptability across various promotional materials and production styles.

I had the unique experience of collaborating with a cross-functional team of 10+ members, alongside a renowned London-based type foundry, to develop NYU Perstare, the university’s custom typeface. From concept to execution, we built the typeface from the ground up, ensuring it aligned with NYU's brand identity.

Mockups for a visual refresh for prospective student outreach materials. This involved integrating elements from the new NYU brand into the current visual campaign. This alignment brings them closer to the broader NYU brand identity. The mockups feature vibrant opening spreads, a distinctive profile spread, and an engaging interior layout.

This logo and communications design kit were created for the NYU Office of Sustainability. 2040 Now is an action oriented week in April dedicated to making NYU carbon neutral by 2040. I worked with another designer on our team, who built out the full kit.

Complete redesign of this piece. It is one of the first pieces NYU sends to prospective high school students. It is meant to show them what their lives could look like as an NYU student. 

The cover is a double sided wrapped poster. The outside consists of skyline views of New York, Shanghai and Abu Dhabi and the opposite site is composed of various street scenes in NYC, stitched together to look like one continuous shot.

The front and back covers are purple foil stamp and ink on a brown chipboard. I've included a couple spreads from this 40 page book.

I created the identity, branding, packaging and web site for this start up company and co-created the product (kids belts) and designed the acrylic, laser cut charms.

I co-created this photographer's logo and website (built in word press)

This was a custom designed folder for a new product they were launching. They needed a folder that could accommodate multiple brochures but still be interesting, sophisticated and functional.

The folder was printed black and embossed front and back.

This was a personal project. I created an all type poster series based off of three Quentin Tarantino movies. I created a triptych because his movies often involve a "Mexican standoff" whereby three people are pointing guns at one another, all in an impossible situation. I used character's names and dialogue from the movies to create all of the imagery and patterns.

I created this brochure system for S&P Capital IQ's marketing team. They have fairly strict branding guidelines, leaving a designer with one typeface, 5 colors and two graphic elements to work with.

In this case I was able to push the photography, showing city streets as energetic, dynamic hubs of business and commerce, as opposed to the static views one often sees in corporate imagery. This coupled with the slanted angles of the text boxes and the dotted lines also adds energy and forward motion.